Built for Halal Businesses — By People Who Care
Local, values-driven, and technology-led. We help Halal businesses grow while keeping operations simple, efficient, and profitable.
Our Story
Built Since 2021. Rooted in the Halal Community.
We've been building Halal Now since 2021 with one clear focus: creating technology that genuinely serves Halal businesses, not extracting value from them.
We're Leicester-based, hands-on, and personally invested in every partner we work with. We don't believe in faceless support desks or short-term wins — we build long-term partnerships grounded in trust and results.
Our Purpose
Serving Halal. Better.
Our purpose is simple: to raise the standard of how Halal businesses operate, grow, and compete — without compromising values.
We exist to remove friction, reduce costs, and give Halal entrepreneurs the tools and clarity they need to focus on their craft.
Our Ethos
Value Creation — Not Value Extraction.
Too much technology in hospitality is built to extract margin, lock businesses in, or profit from complexity.
We take a different approach.
Every product we build — NOW Edge, NOOR AI, Halal Perks — is designed to:
- Create real operational value
- Lower total cost of ownership
- Align incentives between us and our partners
If it doesn't make your business stronger, we don't ship it.
Why Work With Us
Technology That Adapts to You.
- 100% In-house engineering
- Built around real operational workflows
- Continuous improvements, no locked software
Local Partners, Not a Faceless Vendor.
- Direct access to our team
- Hands-on onboarding and support
- Long-term partnerships, not short-term contracts
Trusted & Accountable
Exclusive Technology Partner of HMC UK
- We are proud to be the exclusive technology partner of Halal Monitoring Committee (HMC) UK — one of the most trusted Halal certification bodies in the country.
- This partnership reflects our commitment to integrity, transparency, and serving the Halal ecosystem responsibly.
Built to Grow With You.
- From single-site takeaways to multi-location restaurants and retail, our platform is designed to scale without adding complexity — supporting growth that's sustainable, ethical, and aligned with your values.
Partner With People Who Care
Join the Halal Now ecosystem and work with a team that's invested in your success — operationally, financially, and long-term.